Identify which creatives perform best on your website
Understand how your creatives perform not only in paid media but also on your website. Performance of creatives needs to be measured on your digital storefront.
Measures creative performance along the customer journey
Paid media visuals and performance need to be connected to landing page visuals and performance. Paid media reporting does not use website data such as Google Analytics. So, you get a precise reporting to improve your impression to conversion ratio. Experience shows that end-to-end analytics often change your insights significantly.
Start being ROI/ROAS-centric, focus on final creative performance
Final ad creative performance needs to be measured on on your digital storefront outcomes consistently. Reduce wasted ad spend and increase ad creative efficacy.
