Optimizing Google and Facebook Ads for final conversions is difficult with long sales cycles, leaving high uncertainty about lead quality and the ad spend efficiency.
Optimizing Google and Facebook Ads for final conversions is difficult with long sales cycles, leaving high uncertainty about lead quality and the ad spend efficiency.
Long delays between ad clicks and conversions make it hard for ad platforms to optimize. Smart bidding needs immediate feedback to improve lead generation results.
With no clear link between leads and conversions, you're left relying on page views, video views and scroll depth to decide your budget—without knowing what truly drives results.